Digital Ads Specialist

Description:

Responsibilities:
Plan, execute, and optimize ad campaigns across Google Ads, Meta (FB/IG), TikTok, and Snapchat.
Efficient handling of budgets across platforms and campaigns to maintain the number of sessions and conversion rates.
Conduct keyword research, audience targeting, and competitive tracking
Track performance using UTM links, GA4, and platform analytics
A/B test creatives, headlines, and landing pages
Collaborate with content and design teams for creative assets
Report campaign performance with actionable insights

✅ Requirements:
3+ years of hands-on experience with digital advertising
Proficiency in Google Ads, Meta Ads Manager, Snapchat Business Manager and TikTok Business Manager
Familiarity with GA4, Meta Pixel, and conversion tracking
Strong command on English language is required and Arabic is a plus
Strong understanding of performance marketing and e-commerce KPIs
Certification in Google Ads or Meta Blueprint (preferred)