Digital Marketing Executive

Description:

Develop, implement, and manage digital marketing campaigns across multiple channels.

Create engaging content for social media, email, and the company website.

Manage SEO, SEM, and paid advertising campaigns (Google Ads, Meta Ads, etc.).

Monitor, analyze, and report on campaign performance and ROI using tools such as Google Analytics and Meta Business Suite.

Plan and execute email marketing campaigns, including segmentation and automation.

Maintain and update the company website to ensure content is relevant and optimized.

Collaborate with internal teams and external vendors to deliver creative and effective campaigns.

Stay up to date with digital marketing trends and best practices.

Qualifications & Skills

Bachelor's degree in Marketing, Communications, or related field (preferred).

5+ years experience in Digital Marketing

Proven experience in digital marketing, ideally within an SME environment

Strong knowledge of SEO, SEM, social media platforms, and email marketing.

Experience with digital tools such as Google Ads, Google Analytics, Meta

Business Suite, Canva, Adobe Illustrator are mandatory

Creative mindset with strong written and verbal communication skills.

Ability to manage multiple projects and meet deadlines.

Hands-on experience with CRM systems and email marketing platforms