Marketing Manager

Description:

AFG College with the University of Aberdeen is seeking an experienced and strategic Marketing Manager to lead marketing initiatives, strengthen our brand presence, promote academic programmes, and support student recruitment objectives.

🎯 Key Responsibilities
• Develop and implement strategic marketing plans and campaigns.
• Lead multi-channel campaigns across digital, social media, print, and media platforms.
• Manage website content, social media, email marketing, and digital presence.
• Ensure consistency across all marketing and brand communications.
• Collaborate with Admissions and Senior Management to support enrollment targets.
• Monitor campaign performance, lead generation, and conversion metrics.
• Identify market trends and opportunities to enhance institutional visibility.

🎓 Requirements
• Bachelor’s degree in Marketing or a related field – mandatory.
• 10+ years of marketing experience, preferably in higher education or an international academic environment.
• Proven expertise in digital marketing, campaign management, and brand strategy.
• Strong leadership, communication, and stakeholder management skills.
• Analytical and data-driven approach.