Social Media Specialist

Description:

We are looking for an experienced and enthusiastic social media specialist to join our creative marketing team. You will be responsible for developing and implementing a data-driven social media marketing strategy aligned with the company's overall marketing and communication goal, as well as the day-to-day management of the company’s and various clients’ social media accounts.

The successful candidate will be an excellent communicator, a creative writer, and a team player. Your passion for social media as a communications tool will drive the growth and implementation of best practices across all social media channels.

Key Responsibilities:

• Develop, implement, and manage comprehensive social media strategies for various brands, aligning with their marketing objectives.
• Define key social media KPIs to measure success and optimize campaigns.
• Curate and oversee high-quality social media content, ensuring brand consistency and audience engagement.
• Stay on top of industry trends and technologies to leverage them in social media strategy.
• Collaborate with graphic designers to create visually appealing and informative content.
• Analyze user engagement and suggest content optimization for better audience interaction.
• Foster brand awareness and network growth by communicating with industry professionals and influencers.
• Develop and promote brand content across various social media platforms, adhering to brand voice and strategy.
• Manage a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Schedule social media posts using relevant automation tools.
• Engage with potential leads and address their inquiries through social media platforms.
• Maintain strong communication with clients and stakeholders, including potential social media influencers.