Cro Manager

Description:

Key Responsibilities

• Develop, implement, and manage conversion rate optimization strategies to improve the effectiveness of acquisition campaigns and maximize ROI.
• Analyze user behavior using analytics tools and make data-driven proposals.
• Design and execute A/B and multivariate tests to identify best practices and optimize conversion.
• Collaborate closely with design, development, product, and marketing teams to ensure the effective implementation of CRO strategies.
• Monitor and report on CRO initiatives, providing regular and detailed reports to senior management.
• Collaborate with the product management team to align CRO strategies with product roadmaps and goals.
• Define and prioritize product features and enhancements based on CRO insights and data analysis.
• Coordinate with product teams to ensure seamless integration of CRO insights into the product development lifecycle.
• Stay updated with the latest trends and technologies in conversion rate optimization and apply them to ensure our CRO strategies are innovative and effective.
• Participate in product planning and strategy sessions to advocate for CRO-driven improvements and features.
• Ensure that product changes and updates are effectively communicated to all relevant stakeholders, including marketing, design, and development teams.


 

Requirements

• Demonstrable experience of at least five years in a similar CRO role for mobile apps, Product Management, or app marketing.
• Deep understanding of app marketing (ASO, SEM & Social Ads) including knowledge of algorithms, optimization methods, and effective strategies for growing app installs.
• Strong research and analytical skills, including analyzing statistical data to make optimization decisions of A/B tests using tools like Firebase, Amplitude, RevenueCat, Qlik, among others.
• Ability to lead a team and excellent communication skills to work collaboratively with developers, designers, product owners, and other professionals.
• Ability to work on multiple projects and manage multiple tasks simultaneously.
• Analytical and continuous improvement mindset, with a focus on results.
• Special sensitivity to marketing to understand users from an analytical and psychological perspective, identifying behavioral patterns, trends, and optimization opportunities.
• High proficiency in Spanish and English (other languages are a plus).
• Passionate about the mobile world.