Director of Growth

Description:

Be part of a mission to empower millions of online entrepreneurs worldwide. You'll drive new customer acquisition across paid and performance channels to achieve rapid growth.

Responsibilities:

• Play a key role in defining overall marketing strategy for customer acquisition, owning end-to-end performance marketing across the customer lifecycle.
• Utilise all potential channels including paid acquisition, content, SEO, affiliates programmes, influencers and partnerships.
• Set and maintain best-in-class processes across each digital marketing channel (Facebook/Instagram/Pinterest/Reddit etc.) whilst ensuring insight-driven activity, based on analytics and key KPIs.
• Be a voice and leader within the business for the adoption of emerging media and tech.

Background:

• Strong track record of managing paid search, paid social, programmatic display and remarketing campaigns, gained in a dynamic agency or performance marketing environment.
• Expert in creating and optimising campaigns across multiple channels, using Google Adwords/Facebook/Instagram ads etc.
• Proven ability in scaling and increasing subscriber acquisition, engagement and retention.
• Have a data-driven and analytical approach with a strong commercial focus.