Marketing Manager

Description:

Job Responsibilities
 

• Develop and implement internal communication strategy and plan by finding the existing gap.
• Develop and build internal communication channels best suited for employees.
• Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.
• Develop communication gallery with standard templates, photos, infographics, videos for staff use.
• Maintain FMM section of Ferronet and conceptualise contents and increase traffic.
• Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
• Plan, edit and write content for a variety of internal communications mediums, such monthly magazine or regular email bulletin with visual layouts.
• Well-experienced in managing events.
• Hold activations and campaigns with internal departments as per department objectives to engage employees.
• Measure the effectiveness of internal communication channels and campaigns to enhance and improve the process.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Represent FMM to stakeholders, interested parties, and the public
• Serve as the company spokesperson to the media and the public.
• Coordinate the corporate social responsibility of the organisation in collaboration with charitable organisations.
• Represent the company and maintain the company’s participation in industry specific events and exhibitions.
• Develop crisis communication plan to deliver timely, accurate and effective messages to stakeholders, employees and the media in the event of an emergency.
• Organize events for clients and employees aligning each activity to FMM’s Vision, Mission and Values.
• Expand and develop marketing platforms including social media, press and broadcast media, outdoor advertising, etc.
• Monitor the effectiveness of channels and campaigns through surveys.
• Build and maintain strong working relations with marketing, press, and PR professionals.
• Deliver presentations at organisational events.
• Draft messages or scripts from senior executives for presentation to employees in written or spoken form
• Ensure internal communications messages are consistent across all mediums and for different departments of the organisation.
• Ensure internal communication messages are consistent with external communication messages.
• Respond to feedback from staff and adjust communications content accordingly.
• Follow the rules and regulations from the client and from FMM’s HSEQ Management System.
• Report any accident, incident, near miss or health event at work.
   

Qualifications:
 

• Bachelor’s degree in marketing, business, or related field.
• Master’s degree is a plus.
• Marketing Manager: 5 years (required)
• Community Manager: 5 years (required)
• Event Management: 3 years (required)
• Social Media Management: 5 years (required)